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The Beijing Olympic Organizing Committee carries out vice-president to indicate at the signing ceremony that, the GHD Deluxe Midnight group becomes the Beijing Olympic Games sponsor, will be able to give Beijing Olympic Games' preparation work to bring the positive influence, simultaneously will also will certainly displays the bigger promoter action to Qingdao's urban construction and the economical development. Through the Olympic Games this whole world most influential carrier, GHD can certainly be more real own good image, unfold comprehensively for China and the world, is the GHD enterprise obtains the bigger development space.

ghd uk group chief executive officer Zhang Riming indicated in the speech that, GHD participates in the Beijing Olympic Games is the enterprise culture and the enterprise spirit inevitably choice. As Chinese nationality brand representative, GHD always emphasized the enterprise the social sense of responsibility,http://uk.ghdstraightenersssuk.com/ in 2008 the Olympic Games are held in Beijing, the GHD positive participation, is precisely this kind of enterprise spirit manifests fully. At the same time, the Olympic Games culture and the GHD enterprise culture are closely linked, Olympic Games' spirit is quicker,ray ban caravan, higher, stronger, this challenges unceasingly with GHD, dares to break through, innovates unceasingly the cultural core inherits.

Just like sports marketing master elaborated such, the ghd hair straighteners uk enterprise should understand the Olympic Games marketing only is by no means in 2008 a year matter, it should be for the time 6 to 10 year marketing plans, and creates one to have the long-enduring potency GHD Corporation strategy in light of this. But regarding the GHD Corporation's Olympic Games strategy should have a clear commercial program. The plan should conform to company's inherent development targets, but should not after gains the Olympic Games partner qualifications, only then revises the company the strategic target to adapt Olympic Games' opportunity.